"I recognize it as an identification which is surrealistically echoing in my mind. Luckily, I can finally be able to put it into words".

Push Push is a local fashion brand in HCMC, Vietnam. We fully celebrate the beauty of all women body shapes through qualified materials, portraying simultaneously one's experience of confident slays and comfortable movements.

Push Push aims to create products that, after purchase and experience, make customers praise the meticulous craftsmanship and unique materials. Although these products are simply t-shirts and pants, the difference in fabric and fit will define Push Push’s uniqueness.

According to Push Push, product quality is a personal experience. Following the principle of 'goods at home,' Push Push allows customers to try it for themselves. For Push Push, a quality, beautiful product will make customers exclaim, 'This is so comfortable and stylish!' and they will naturally introduce the brand to friends and family.

Push Push focuses on female customers aged 18 to 35 who have a distinct style or are fashion-savvy, favoring a sporty, streetwear, and cool aesthetic. However, the Stripes Pants have exceeded Push Push's expectations, attracting a new group of male customers who appreciate unisex pants.

By asking questions like, 'What is in a modern young person’s wardrobe? What are they missing? What colors dominate, and what colors are absent?' Push Push has created products within collections that most people don’t yet own or haven't seen elsewhere.

'We want our customers to feel confident in the quality and fabric selection of Push Push. Even if it’s just a t-shirt, it will certainly feel different,' proven by the popularity of items like the CELESTIAL t-shirt, STRIPES PANTS, and KATE MINI DRESS – Push Push's bestsellers.

Through feedback via messages and objective reviews on social media platforms and sales channels, we can truly listen to our customers’ responses. Additionally, KOLs, KOCs, and stylists have shown interest in collaborating and shared their personal reviews after experiencing Push Push products. All of this feedback serves as valuable encouragement for our team to grow and improve.