Our Story

FROM SAIGON TO WORLDWIDE: THE PUSH PUSH STATE OF MIND

Push Push is more than a fashion label; it’s a dialogue between comfort and confidence. Born in the vibrant streets of Ho Chi Minh City, Vietnam, we design for the global citizen who refuses to choose between looking sharp and feeling at ease.

WHO WE ARE

Push Push is a local fashion brand based in Ho Chi Minh City.
We celebrate the beauty of all body shapes through premium fabrics, thoughtful construction, and silhouettes that move with you.

From heavyweight tees to structured trousers, every piece is made to feel effortless on the body and elevated to the eye.

OUR PHILOSOPHY: “GOODS AT HOME”

We live by a simple rule: if it doesn’t feel as good as your favorite loungewear, it’s not Push Push.

We call this the “goods at home” experience — when you bring our products home, try them on, and realize:

“This is so comfortable and stylish.”

We obsess over fabric and fit so that our t-shirts and pants don’t just look good on-screen; they surprise you in real life.
The weight, the drape, the softness, and the way the garment holds its shape — that is where Push Push’s uniqueness lives.

DESIGNED FOR EVERY BODY, EVERY VIBE

Our core audience is the the 18–35-year-old who love a sporty, streetwear-inspired, cool aesthetic with a subtle high-fashion edge.

But our products often travel beyond labels.
Our signature Stripes Pants, for example, blurred gender lines and quickly became a favorite among both men and women who appreciate unisex styling and bold stripes.

REAL PEOPLE. REAL STYLE.

We don’t just follow trends; we ask questions:

• What’s actually in a modern young person’s wardrobe?

• What are they missing?

• Which colors are everywhere, and which ones don’t exist yet?

Each collection is our answer to those questions: pieces you haven’t seen everywhere, but once you wear them, they feel like they’ve always belonged to you.

Bestsellers like the CELESTIAL T-shirt, STRIPES PANTS, and KATE MINI DRESS are proof of how strongly our community connects with that vision.

BUILT TO BE FELT, NOT JUST SEEN

We trust real experiences over big slogans.
Feedback from DMs, try-on videos, customer reviews, and honest opinions from stylists, KOLs, and KOCs all shape how we grow.

When someone tells us,

“I didn’t expect a simple tee or pair of pants to feel like this,”

that’s the highest compliment for the Push Push team.

Push Push started as a feeling — a surreal echo in the mind — that finally took shape in fabric, fit, and attitude.
Now it lives wherever our clothes are worn, from Saigon's streets to cities around the world.